Student Conference “Contemporary Problems of Entrepreneurship and Communication in Business”
Date: 21.01.2026
Location: room 132 building A30 / online

09:00 – 09:15 | Official Opening and Welcome Address
Faculty authorities
Poznan University of Technology
DSc, Eng. Yevhen Revtiuk
Head of Institute of Management and Computing Systems
Poznan University of Technology
Oksana Erdeli, PhD, Associate Professor
Poznan University of Technology
Academic Supervisor of the EIC Scientific Student Club

09:15 – 09:30 | Plenary Panel (Opening)
Gerhard Weber, DSc, prof. PP
Poznan University of Technology

09:30 – 10:35 | Panel I: Communication in the Digital and Intercultural Era
Aleksandra Biniak, Poland
Cultural communication in business negotiations: the Polish perspective
Kachuievska Viktoriia, Ukraine
Cultural communication in business negotiations: the Ukrainian perspective
Natalia Wyrobek, Poland
Adapting internal communication to generational diversity in companies: Strategies for increasing engagement and productivity: the Polish perspective
Ksenia Zdorovec, Ukraine
Adapting internal communication to generational diversity in companies: Strategies for increasing engagement and productivity: the Ukrainian perspective
Wiktoria Krygier, Poland
The Art of Persuasion in Business Communication – How to Build Trust-Based Relationships
Bartosz Piotrowski, Poland
Role of Artificial Intelligence in the Digital Transformation of Society

10:35 – 10:45 | Panel discussion / Q&A

10:45 – 11:15 | Coffee break

11:15 – 12:15 | Panel II: Entrepreneurship, Resilience and Innovation
Zofia Frąckowiak, Poland
Entrepreneurial mindset: how to develop mental resilience in business? The importance of mental health for effective company management: the Polish perspective
Mariana Tretiak, Ukraine
Developing Mental Resilience in Business: An Entrepreneurial Thinking from the Ukrainian Perspective
Natalia Iwaniuk, Poland
The impact of entrepreneurial competence on a company’s resilience in the face of economic crises: the Polish perspective
Vasylieva Oleksandra, Ukraine
The impact of entrepreneurial competence on a company’s resilience in the face of economic crises the Ukrainian perspective
Yaryna Hrytsa, Poland
Driving Success Through Innovation: Empowering Company in the Digital Age
Varenyk Sofiia, Ukraine
Transformation of international communications in the digital economy

12:15 – 12:25 | Panel discussion / Q&A

12:25 – 12:30 | Conference closing